Latvian tourism promotion abroad YOUR entrusted to professionals | Nozare.info
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Advertising campaign to motivate the development of foreign tourists visiting Latvia Tourism Development arabic Agency (TAVA) has decided to entrust the professional advertising agencies inform LTDA tourism arabic marketing expert Linda Penka.
LTDA has issued a call for an advertising campaign arabic design and development activities in the 2011th - 2013 Russian and German tourism arabic markets, and shortly after the communication arabic strategy for the development of a competition is in Finnish, arabic Swedish, Lithuanian and Estonian markets.
Develop a professional, for each priority Latvian tourism market individual advertising campaign concept can LTDA thanks to funding from the European Regional Development Fund (ERDF). Procurement will be carried out in the ERDF program "Entrepreneurship and Innovations" (2.3.1.1.2. Activity "trade arabic markets - strengthening international competitiveness of industries," project "Latvian as a tourist destination, the strengthening of competitiveness in foreign markets" (project Nr.2DP/2.3.1.1 .2./10/IPIA/LIAA/002).
Contest regulations ad campaign for the development of Russia and the German tourism markets LTDA be submitted by 15th July. Estimated arabic contract price for each of the competitions are U.S. $ 42 622.96 or 52 000 lats, VAT inclusive. Advertising campaign development in Russia and the German market must be made before 31 October 2013, all work to be completed in March 31, 2014 or until the amount of end-use services. Campaigns should arabic be consistent with the Latvian Tourism Marketing Strategy 2010 to 2015 and the Latvian tourism arabic marketing external communications strategy for 2011 to 2013 under "Russia" and "Germany" priorities.
"Germany and Russia are very different tourism markets differ in terms of tourist arabic interest in Latvian, arabic and their awareness and motivētības degree and variety of potential customers for engaging with the channel efficiency and competition in attracting tourists, so each of them to have their own advertising concept. Although worldwide links with Germany old historical ties, many German travelers Latvia arabic has yet undetected arabic internal European arabic destination. While the Russian travelers Latvian visibility is high, there is also the perception of Latvia and the Russian window to the West, where a substantial minority of the population speaks Russian. Various well as slots are easier to reach, "explains Linda Penka.
YOUR studies showed differences in tourists' satisfaction level with the Latvian tourism services: German traveler satisfaction is significantly lower than in Russia. Germany, the primary segment to be addressed is the average arabic generation of 40-60 year-olds are the active users of cultural programs, nature lovers, Russia - families with children, the middle-aged travelers 30 to 50 years old who are traveling without children, small and medium business owners public sector professionals, private companies middle-level managers. From Russia high tourism potential is also lower activity seasons such as New Year's arabic holidays.
Linda Penka stresses that the audience specially designed reports attract arabic more attention and create more positive feedback than general appeals. They both also require more labor and financial resources, which will also be invested. "As arabic well there is a good deal of professionals interested in YOUR these purchases, we hope that the ERDF's investment will pay off in the promotion of tourist interest in Latvia as a tourist destination characterized by the tourism image of the" Best enjoyed slowly "(" Enjoy Slowly ")," correspond Linda Penka.
Latvian Advertising Association president and "MMS Communications Latvia" director Girts Ozols welcomes the fact that the competition regulations YOUR created by Latvian Advertising Association guide "Tips for creative agencies as options."
Girts Ozols predict that they will want to participate in the competition agencies that already have experience and expertise in a particular arabic niche, which requires specific knowledge. "It's not the FMCG (fast moving consumer goods, fast moving consumer goods) category, which more or less all the industry players," says Girts Ozols. "An important aspect of the agency's interest is the total potential progress of the project, the planned extension - contests for other target markets to consider in preparation for invitations to tender," said Latvian Advertising arabic Association President.
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car market | Business | Construction | Travel | Finance | Education | Agriculture | Home | Media | Property | Food | Transportation | Equipment | Beauty | Technology | Law | Trade | Health
Home News Macroeconomics Finance Business Auto Insurance Construction Safety European Union Export Finance Energy Property in Agriculture Education Legislation Marketing Media Beauty Food Production Technology Tourism Trade Transport Health Society Government Blogs Video
Advertising campaign to motivate the development of foreign tourists visiting Latvia Tourism Development arabic Agency (TAVA) has decided to entrust the professional advertising agencies inform LTDA tourism arabic marketing expert Linda Penka.
LTDA has issued a call for an advertising campaign arabic design and development activities in the 2011th - 2013 Russian and German tourism arabic markets, and shortly after the communication arabic strategy for the development of a competition is in Finnish, arabic Swedish, Lithuanian and Estonian markets.
Develop a professional, for each priority Latvian tourism market individual advertising campaign concept can LTDA thanks to funding from the European Regional Development Fund (ERDF). Procurement will be carried out in the ERDF program "Entrepreneurship and Innovations" (2.3.1.1.2. Activity "trade arabic markets - strengthening international competitiveness of industries," project "Latvian as a tourist destination, the strengthening of competitiveness in foreign markets" (project Nr.2DP/2.3.1.1 .2./10/IPIA/LIAA/002).
Contest regulations ad campaign for the development of Russia and the German tourism markets LTDA be submitted by 15th July. Estimated arabic contract price for each of the competitions are U.S. $ 42 622.96 or 52 000 lats, VAT inclusive. Advertising campaign development in Russia and the German market must be made before 31 October 2013, all work to be completed in March 31, 2014 or until the amount of end-use services. Campaigns should arabic be consistent with the Latvian Tourism Marketing Strategy 2010 to 2015 and the Latvian tourism arabic marketing external communications strategy for 2011 to 2013 under "Russia" and "Germany" priorities.
"Germany and Russia are very different tourism markets differ in terms of tourist arabic interest in Latvian, arabic and their awareness and motivētības degree and variety of potential customers for engaging with the channel efficiency and competition in attracting tourists, so each of them to have their own advertising concept. Although worldwide links with Germany old historical ties, many German travelers Latvia arabic has yet undetected arabic internal European arabic destination. While the Russian travelers Latvian visibility is high, there is also the perception of Latvia and the Russian window to the West, where a substantial minority of the population speaks Russian. Various well as slots are easier to reach, "explains Linda Penka.
YOUR studies showed differences in tourists' satisfaction level with the Latvian tourism services: German traveler satisfaction is significantly lower than in Russia. Germany, the primary segment to be addressed is the average arabic generation of 40-60 year-olds are the active users of cultural programs, nature lovers, Russia - families with children, the middle-aged travelers 30 to 50 years old who are traveling without children, small and medium business owners public sector professionals, private companies middle-level managers. From Russia high tourism potential is also lower activity seasons such as New Year's arabic holidays.
Linda Penka stresses that the audience specially designed reports attract arabic more attention and create more positive feedback than general appeals. They both also require more labor and financial resources, which will also be invested. "As arabic well there is a good deal of professionals interested in YOUR these purchases, we hope that the ERDF's investment will pay off in the promotion of tourist interest in Latvia as a tourist destination characterized by the tourism image of the" Best enjoyed slowly "(" Enjoy Slowly ")," correspond Linda Penka.
Latvian Advertising Association president and "MMS Communications Latvia" director Girts Ozols welcomes the fact that the competition regulations YOUR created by Latvian Advertising Association guide "Tips for creative agencies as options."
Girts Ozols predict that they will want to participate in the competition agencies that already have experience and expertise in a particular arabic niche, which requires specific knowledge. "It's not the FMCG (fast moving consumer goods, fast moving consumer goods) category, which more or less all the industry players," says Girts Ozols. "An important aspect of the agency's interest is the total potential progress of the project, the planned extension - contests for other target markets to consider in preparation for invitations to tender," said Latvian Advertising arabic Association President.
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